There are those who think that what is hidden doesn’t have to be beautiful and therefore would never think about investing even a minimum of effort to ensure that the finishings on their creation have the same standard of quality as the rest of the product. However, there are also those who believe that even the smallest detail of what one does deserves the same attention and therefore spend hours and the utmost care to achieve the best results, seen or not. Basically, it involves two different ways of approaching things: valuing things for what they look like and valuing them for what they are.

05-culturaIn any field of artistic expression and creation –literature, painting, architecture, music, theatre, sculpture, film– we distinguish between what we like and what we don’t. Generally, we make a judgement about what we perceive at first glance, but what if we take the time for a more thorough inspection? You will most likely end up noticing “little things” you didn’t realise were important; they are often the details, finishes, fringes, extras…the result will be optimal if these are the same “little things” the artist had in mind.

In woodworking, which ultimately is the result of the creator’s (designer, architect, carpenter, etc.) artistic expression, it is also important to distinguish between what is real and what looks real. The precise design of each detail, a taste for high-quality materials, the selection of fine woods, the use of the most suitable techniques for each project (regardless of complexity), ongoing dialogue with the end user to assess the adaptation to their needs, commitment to a job well done…all this is important in order to improve not only the perceived quality but also the real quality. Because, after all, it is a question of authenticity, of being a true professional and not just looking like one.

01-culturaWe must encourage what we could call the culture of detail, seeking excellence in every phase of the development process of wooden structures, furniture, decorative objects or buildings…and we want to train our tastes in order to be able to aspire to the highest quality in details, the expression and synthesis of perfection.