Provided that the end result does not lose any of the characteristics that define a unique and original product, changing times provide complementary technology which can add competitiveness and productivity to traditional processes and achieve results that were impossible before. Adopting technology as a partner in our work never means replacing human judgement or abandoning the craftsmanship that gives that special character to any high-quality work.

004-tecnologiaWoodworking is one of the oldest arts; humans have used wood to make tools, accessories, furniture and various decorative objects since time began. We have therefore been familiar with the raw material for years and we know how to work with wood to get the most out of it and provide multiple alternatives which, with an expert’s opinion, will give us the best result; it is not surprising that the luxury industry usually hires craftsmen. This knowledge becomes even greater when the holder is a hundred-year-old company which has passed on the secrets of being a good professional from generation to generation.

Today, however, advances in technology have brought about new nuances that change the landscape. Machinery and technology have gradually been incorporated into woodworking over the centuries, a trend that has become more evident in recent years. In many cases this has led to the mass production of millions of pieces of furniture in a short period of time, pieces that are exactly the same, without any imperfections, and distributed on a global scale. Ultimately, this results in the homogenisation of the products on the market and a similarity in tastes between people of different countries: the same nightstand in a hotel room in Cancun, in an apartment in Beijing and a nursing home in Barcelona.

However, traditional processes and advanced technologies can work together (not against each other) to provide an unbeatable cocktail. Keeping the originality of the design, the expert ability to manipulate tools and materials, one-of-a-kind or customised production and a number of traditional techniques have incorporated the latest equipment, which includes the mechanised insertion of ironworks, the sealing line and 3D virtual design. Thus, the tradition-technology combination results in a better and equally unique product. The commitment to technology is therefore a benefit and, according to the opinion of experts who carry woodworking in their blood, will not eventually detract from and depersonalise the final product.